Agile marketing executive with more than 20 years of experience. I lead with innovation and curiosity to understand customer needs, solve problems and strengthen relationships. I focus on creating fact-based, results-oriented go-to-market efforts that are designed to drive growth. I'm at my best when solving complex issues, listening to the client, connecting dots, and helping bold ideas get off the ground. I challenge and empower marketing teams to do their best every day and never be afraid to take chances. I aim to deliver outstanding marketing experiences for both external audiences and internal stakeholders. Marketing with bite.
Expertise
Leading transformative marketing initiatives | Creating meaningful connections | Fostering client relationships | Driving growth | Cross-functional executive leadership | Curating experiential events | Guiding employee growth and development
Experience
August 2024 – Present
Vice President, Strategic Account Marketing & Market Engagement, Optum
Lead the strategy and execution of all go to market initiatives for health plan sector. Drive innovative, multi-channel digital-first campaigns, bring experiential and event strategies to life, and deepen client relationships to drive growth.
- Lead a highly effective, productive, and engaged team of diverse marketers responsible for >$1B marketing driven pipeline attribution annually
- Utilize market trends, buyer personas and journeys, the competitive landscape, and key differentiators to inform long-term positioning and marketing strategy
- Ensure that marketing-driven pipeline and revenue goals between marketing and sales are consistently exceeded
- Foster strong cross-functional partnerships to deliver the best client experience
- Create, maintain, and optimize marketing plans that include a comprehensive set of targets, programs, budgets, staff and KPIs
- Clearly communicate to stakeholders and executive leadership progress on initiatives and goals, especially as it relates to tracking pipeline and revenue growth and ever-deepening customer engagement
Highlights
- Created curated, high-touch, collaborative health plan client councils as think tank platforms to engage with mission-critical clients. Achieved $400M+ direct impact marketing attribution and strengthened growth relationships with highly engaged C & SVP-level attendees
- Led marketing crisis communications and client response activities during the Change Health Care cyber-attack. Served as primary marketing POC for internal growth teams and executed ongoing client communication plans and outreach
- Developed reputational rebuild campaign to repair client trust, rebuild health plan relationships and reposition Optum as a leader in healthcare innovation and technology
- Nominated for Orion Award - a meaningful acknowledgement by Optum Growth Office partners for transformative work and impact
2021-2024
Senior Marketing Director, Optum
Served as team leader within healthcare marketing. Created go-to-market strategy and campaign direction for multiple healthcare verticals. Led a high-performing team of marketers with roles and responsibilities spanning event management, thought leadership creation, account-based marketing, creative services and data and analytics performance.
2015-2021
Integrated Marketing Director, Optum
Designed and executed successful complex, multi-channel integrated marketing campaigns and lead generating programs. Measured and verified campaign success and ROI through robust analytics reporting.
2006-2015
Channel Marketing Manager, TE Connectivity (ADC Telecommunications)
Developed and implemented brand strategies, marketing programs and strategic campaigns to meet business growth and profit objectives. Built communications, programs and incentive strategies for channel program.
Education
Florida Atlantic University - Marketing